My Favorite Film free essay sample

My preferred film I have numerous pastimes, for example, sports, nourishments, games and particularly motion pictures. I like watching film. I have a ton sorts of film, for example, awfulness, sentimental, war, recorded, artist, and so forth. I generally spent numerous relaxation to observe all its. My propensity is continually searching for renowned motion pictures on the web. Most loved film what I like best is The Incredible Hulk. The Incredible Hulk is hero film based Marvel Comic character The Hulk. Content the film is about The Hulk-The beast has horrendous force. The Hulk is Dr. Bruce Banner (Edward Norton). He is researcher. At some point, in the science explore, he affected by gamma beam ‘cause he needs to spares his associate. In this way, he turned into a beast called The Hulk. It opened a deplorable long story. He can't control The Hulk. He lost his better half. Such a large number of scoundrels search for him to take the mystery. We will compose a custom article test on My Favorite Film or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Numerous pioneers think The Hulk is calling of United States armed force. He should move and to be battling with the beast inside him. The Incredible Hulk film is diverse other hero film, for example, Iron man, Thor, Batman, Spider man, and so forth. It has more human culture than that. The mass isn’t only a beast he’s likewise a green legend. He battles to spare his better half and the world. He shows at least a bit of kindness. He isn't haughty like Iron man. He’s more grounded than the god like Thor. He doesn’t need to injury individuals yet they terrified of him. They consider him a beast. They avoid him. He doesn’t have a place with here. I love the Hulk. I don’t know why I like him. Perhaps the tale about him is moving or he has the horrendous force. This mid year, the Hulk will return The Avenger film. It’s extremely intriguing. You can see saints in this film, for example, Thor, Iron man, Captain America, Black Widow. Have you at any point watched the Hulk? You should watch it.

Dangerousness and Dangerous Offenders Essay Example | Topics and Well Written Essays - 3500 words

Peril and Dangerous Offenders - Essay Example Dept. of Justice, and Canada. Wellbeing and Welfare Canada, 1984). Prohibitive measures then again allude to those practices that are utilized by the different establishments in the criminal equity framework to guarantee sex guilty parties don't reoffend again after their conviction (Howitt, 1995). These target shielding general society from being affronted and furthermore checking the guilty parties not to reoffend. A portion of the prohibitive estimates that are utilized to deal with these guilty parties incorporate the utilization of sex wrongdoer registers, Multi-Agency Public Protection Arrangements, Circles of Support, and Accountability, utilization of affirmed premises, permit conditions, penitentiaries, situational wrongdoing anticipation, and treatment of guilty parties (Marshall, Eccles and Barbaree, 1993). This paper will in this manner inspect the quality and shortcomings of these prohibitive measures to shield people in general from any sexual offense. It will additionally focus on the decency and viability of these methodologies in securing the general population. This segment will likewise investigate the harmony between human privileges of the guilty parties and open insurance remembering that these wrongdoers are additionally individuals and their privileges should be secured as much as they merit discipline for their offense (Rainey, 2013). Regardless, sex guilty party register is one of the prohibitive measures planned for shielding people in general from sexual offense. It is a database containing records of those required to enroll with the police under the Sexual Offenses Act 2003 (Welchans, 2005). This incorporate people who have been imprisoned for over a year for having submitted brutal offenses a the individuals who are probably going to be in danger of culpable. Upon beginning enlistment, it is a necessity for the guilty parties to furnish the police with the accompanying data; their complete names, date of birth, street number, visa subtleties, bank subtleties and the national protection number. This register requires the guilty party to illuminate

Blog Archive HBS 2+2 Application Released Follow-up

Blog Archive HBS 2+2 Application Released Follow-up Last week, HBS released its essay questions for its new 2+2 program, through which it hopes to “lock-in” college juniors, who have already made the decision to pursue their MBAs but still recognize the need for additional work experience. In terms of the essay questions themselves, HBS has kept its questions the same as its full time application, but has rearranged the order, logically making the question on “undergraduate academic experience” mandatory and adding two-hundred words to the essay a move that  should give undergraduates the chance to explore. With the increased word count in this question, candidates may feel inclined to “roam” a bit. Remember, the focus is on the “academic” and even though this narrows the question somewhat, candidates can write about  the academic aspects of   discussing an issue with a professor after class, debating with friends or working at a summer internship all of these experiences can contribute to academic growth. Still, can didates  should remember not get bogged down in unrelated extra-curricular experiences at the expense of the academic.     So, beyond this particular question, due to the repetition with  our previous analysis of HBS’s essay questions, we only want to emphasize the importance of offering something new in each essay. While college may be the defining experience of undergraduate candidates’ careers, there are still various community, personal, social, athletic and professional (internships, start-up companies) stories that should be explored. It seems that HBS recognizes that undergraduate candidates may have fewer experiences to offer and this may be the reasoning behind the MBA admissions office reducing the number of total essays to four, from five. Share ThisTweet Blogroll

The First Cup Of Coffee Essay - 901 Words

--- The woman sipped on another cup of coffee. This would have had to been her 11th cup since she had started this binge of research. It didn’t sound so bad if it weren’t for the fact that she had gotten so caught up in researching, she decided to move the coffee maker from the kitchen to her office where she has now had nothing but the bitter concoction of ground up beans and water. Carmine couldn’t remember the last time she had stared up this long, let alone drink this much coffee in one sitting. No college student could compare to this woman’s binging in the slightest. However no one can do undercover research like hers in small doses. Being no officially kicked off the case and now currently on a paid vacation, she was trying to find facial recognition sites and the like to match the kidnapper. This man was going to go down in the most humiliating, cruel, and devious way this woman could think of. She wasn’t going to be made a fool of by some wack job with a kid fetish. She mustn’t think about it like that. The children. Their lives are at stake. There isn’t anything else that should matter. Now thinking about it, why did this make her so angry? Everything had just set her on end ever since she had heard of the case. For the first time that had felt like only a moment to Carmine, a day in real time, she sat back in her chair, thinking not of what was on the screen, but the question her unconsious had given to her. Why was she so passionateShow MoreRelatedMy First Cup Of Coffee Essay1282 Words   |  6 PagesI can remember my first cup of coffee like it was yesterday. I was eight years old. I was sitting at the kitchen table with my Grandmother. I didn’t really understand what coffee was because at that point I was mostly consuming copious amounts of milk and juice. All I knew was that she drank it every day and absolutely loved it. She brought me over a cup that day and my first sip was needless to say a confusing experience as it was both sweet and sour. Not really like anything I had tasted beforeRead MoreWhat Does The Richness And Fullness Of That First Cup Of Coffee?1733 Words   |  7 Pagesthe morning cup of coffee. The aroma swirls throughout the room. What can compare to the richness and fullness of that first cup of coffee? Americans lead the world in coffee drinking, consuming an average of 3.4 cups per person per day (Pennybacker 18). Gourmet coffee houses are sprouting up all over the place. But what is the real story behind this dark brown liquid? Is it as innocent as it first seems—just a pleasant morning pick-me-up? Unfortunately it isn’t. Much of today’s coffee is grown inRead MoreKeurigs Swot Analysis (2008)964 Words   |  4 Pagesmanaged to outperform its competitors by offering high-quality single-cup coffee brewers and a wide variety of coffee portion packs called K-Cups. Users of Keurig brewers can enjoy a cup of great tasting coffee, tea or hot cocoa every time. The cup of coffee is brewed in less than a minute, there is no need to grind coffee or use filters, and cleaning up is as easy as it gets. Keurig brewers use coffee portion packs called K-Cups. There are over 200 different blends and flavors available from 13 brandsRead MoreStarbucks As A Common Coffee Drinker 1065 Words   |  5 PagesThere is nothing like a hot cup of Joe in the morning. From the Coffea plant humans have masterly crafted multiple types of coffee to drink. In our modern era, coffee is all around the world. People tend to prefer certain coffee companies over others. What is the difference? All the coffee comes from a Coffea plant. So, which coffee company do people prefer most? Starbucks? Dunkin’ Donuts? McDonalds? Why do people prefer one company to another? As a common coffee drinker, the researcher is very curiousRead MoreCoffee Culture : A Beginning Of Coffee1136 Words   |  5 PagesCOFFEE CULTURE A beginning of coffee : The beginning of the coffee is the most famous story in the history of the coffee bean is that they were discovered by goats. Ethiopian legend, Kaldi, a goat herder one day was out with his goats and noticed that they got eating red berries and goats were dancing and excited after eating barries. He thought! this must be good stuff, he also tasted them and also felt a bit excited too. He actually went to a local sufi (Ioosely translated as IslamicRead MoreKeurig at Home982 Words   |  4 PagesAmericans drank gourmet coffee daily in 2003. As a result of this amount of coffee lovers that can’t start their day without coffee, Keurig. Inc had the idea that they should be able to brew their own perfect cup of coffee any time they need. People started paying $1.50 or more for a cup of gourmet coffee at coffee shops like Starbucks. This gave Keurig. Inc the idea of offering coffees in a single-cup proportion size to offices. After the placement of Keurig brewers, gourmet coffee sa les increased byRead MoreKeurig Case Analysis1165 Words   |  5 PagesKeUrig Case Analysis Introduction Keurig has been successful in selling its coffee brewing system to the office coffee segment (OCS) of the US market. This success led its leaders to ponder entering the consumer market. While making the move might seem like a reasonable next step in the development of the company core business, it also presents unique challenges. The biggest of those challenges concerns the danger of losing the existing OCS business due to a possible disruption of the uniqueRead MoreThe Revolutionary Coffee Company, And The Variables That Will Shape The Future Of The Company And Industry Essay1527 Words   |  7 Pagesexamination of the revolutionary coffee company, and the variables that will shape the future of the company and industry. The basis of the Keurig case study is the transition for niche product aiming for the mainstream success of everyday use by consumers in their homes, to one of the industry leaders among the coffee industry giants. â€Å"Keurig had been founded to commercialize an innovative technology that allowed coffee lovers to brew one perfect cup of coffee at a time† (Hitt, Hoskisson, IrelandRead MoreThank You For Sharing This Discussion1222 Words   |  5 PagesHello XXXX Thank you for sharing this discussion. The coffee industry has seen many changes since those early days when James A. Folger first went to San Francisco 150 years ago. This situational analysis closely parallels the Kellogg’s example. Consumers’ lifestyle and buying habits are forever changing. The companies that survive over the years are the companies that are able to understand and anticipate these trends and adjust their products and services to meet the meet the evolving wantsRead MoreMarketing Strategy Of Black Ivory Coffee Essay1195 Words   |  5 PagesBlack Ivory Coffee is a luxury product that has global appeal in the high end markets. It is a rare product that commands a high price tag. The quantity that is produced yearly, coupled with its unique production process, makes it an ideal offering at select luxury hotels. Much of the sales are direct to consumer through its website. Its price and status as the world’s most expensive coffee targets coffee connoisseur with disposable income. It is an aspirational product. Black Ivory coffee appeals to

The Potential of Indian Market for Investment - Foreign Direct Investm Coursework

Essays on The Potential of Indian Market for Investment - Foreign Direct Investment Theories and Environmental Factors Coursework The paper â€Å"The Potential of Indian Market for Investment - Foreign Direct Investment Theories and Environmental Factors" is a persuading example of coursework on finance accounting. Investing in a different nation requires that the investor investigates and examines various issues so that the risk involved reduces. Doing, so will ensure that the investments are safe and will create an environment where the investor is able to gain maximum returns. The likelihood of conducting such an analysis increases when foreign direct investment is to be made in a country that is totally different from its own country. This difference could arise due to culture, the political atmosphere, and the way the country forms different rules and regulations.Foreign Direct Investment is â€Å"the investment made by a country into another and is usually for a long period of time†. (FDI, 2010) In our case, foreign direct investment is made from Australia to India. Foreign direct investment also is of there forms. They are as firstly â€Å"inward foreign direct investment, secondly outward foreign direct investment and lastly stock of foreign direct investment†. (FDI, 2010) Based on relevant theories and the manner in which environmental factors have an influence on foreign direct investment have been provided for. The theories which will help to determine the manner in which foreign direct investment is provided forForeign Direct Investment TheoriesA look at the various FDI theories will help to determine whether choosing India as a destination for investment is a sound option or not. This will further help in the environmental analysis and will act as a tool to ensure investment is safe. The theories are as followsCapital Market TheoryThis theory states that â€Å"interest rate determines the investment to be made in a foreign country†. (Fletcher Brown, 2008) India on the overall basis has been consistent and even the growth rate of 8% shows it. When all o ther countries are looming into recession India has shown growth at a steady pace and the interest rate offered by them matches their growth rate signifying the return the investment will get. This helps to make India a good destination for FDI.Dynamic Macroeconomic FDI TheoryThis theory states on the fact that â€Å"timing of the investment is very important and it depends on the changes the macroeconomic environment is having†. (Fletcher Brown, 2008) On this front, it is seen that India has changed and with a stronger economy and more younger population, it is time that investment flows in. Also, the manner in which the banking reforms have been made and the potential the country shows while competing with developing countries highlights the importance of investing as it is the proper time to do so.Exchange Rate TheoryThis theory states that â€Å"FDI flows and exchange rate changes should be matched to ensure that the value of the currency doesn’t depreciate†. (Fletcher Brown, 2008) It is seen as a common fact in India that Australian Dollars has a higher value compared to Indian Rupees. This states the upper hand the Australian dollar holds. Also, the fact that it is seen in the past that FDI flows don’t depreciate the value of the currency much is a good sign and calls for a step to invest in India.

Speech to Inform free essay sample

Did you ever wonder how grandma made that amazing holiday treat fudge? II. Today I am going to tell you where the holiday treat, fudge, came from, what you need to make traditional chocolate fudge, and how to make fudge. BODY I. The wonderful holiday treat all began right here in your home country, The United States. A. While many of our favorite sweets have ancient origins that date back thousands of years- fudge is a relatively recent invention. B. It was around 1886 fudge was first heard of. C. Emelyn Battersby Hartridge was a student at Vassar College in Poughkeepsie, New York. D. Historians show that Emelyn wrote in a letter that a schoolmate’s cousin made fudge in Baltimore in 1886 and sold it for 40 cents a pound. 1. Emelyn then obtained the recipe, made 30 pounds of it and sold it at the Vassar Senior Auction. 2. The word of fudge spread all around the women colleges. 2. The word of fudge spread all around the women colleges. 3. It was later that Smith and Wellesley College each developed their own recipes for fudge. E. What exactly is fudge? 1. Fudge is actually a crystalline candy, unlike lollipops, caramels, and taffy, crystal formation is the key to making great fudge. 2. Tiny microcrystal’s of sugar is what gives fudge its firm smooth texture. 3. The secret to successful fudge is getting the crystals to form at the right time. 4. It is not the heating of fudge but the cooling of fudge that is important. a. Ultimately you want crystals to form but not during the heating. b. Letting the fudge cool undisturbed will let to crystals form at the right time. Transition: Now that you know where fudge came from and what exactly is fudge let me tell you about what exactly you need to make chocolate fudge. ) II. Not Many things are needed to make Chocolate fudge and it can be quick and easy. A. First you are going to need to take a trip to the local grocery store. 1. You need: 1 jar of marshmallow creme, Ba g of sugar, can of evaporate milk, and a bag of 12 oz. of milk chocolate. 2. Also you need: 2 sticks of butter and a bottle of vanilla extract. 3. Make sure you have a 8? 8 inch aluminum pan. 4. Another important thing that would come in handy is a can of non-stick spray. B. After visiting to grocery store you need to get all your ingredients out and ready to go. 1. A couple of kitchen tools are needed: first a candy thermometer. 2. If you do not own a candy thermometer local grocery stores have them located in the kitchen aisle. 3. Other tools needed include: a large saucepan and a wooden spoon. (Transition: Now that you know exactly what you need to make chocolate fudge lets go through the steps of actually making fudge. ) III. Making Chocolate fudge can be very tricky but if you follow directions you should have no problems. A. Take out all necessary ingredients and tools needed to make fudge. B. Take your 8? 8 and spray the pan with PAM to make sure your fudge does not stick to the sides or bottom of the pan. C. Now you can begin mixing things together. First turn on the stove to the high setting and begin adding 3 cups of sugar, then 1 ? sticks of butter, and 5 oz. of evaporated milk to the large saucepan. D. Mix together the sugar, evaporated milk, and butter. Do not let sit while the pan is heating up because when the mixture becomes hot it will start to burn and turn brown. E. Get out the candy thermometer. Let the sugar mixture go to a rolling boil, while the thermometer reaches a 234 ? F. 1. Never put the thermometer directly in the sugar mixture! 2. First put the thermometer in a separate container that is brought to a boil and registers 212 ? F then move it to the saucepan with the sugar mixture and wait for the desired temperature. F. After it reaches the correct degrees, remove the saucepan from the heat. G. Add the 12 oz. of milk chocolate and the marshmallow creme to the mixture. H. Continue to stir until everything is completely melted.

Advertising and Product free essay sample

Expressed usually as a percentage of  target market, brand awareness is the primary goal of  advertising  in the early months or years of a  products introduction. [1] Brand awareness is the extent to which the consumer associates the brand with the product he desires to buy. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product where as brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the brand  logo. Brand awareness is an essential part of  brand development  which helps the brand to stand out from the others in this monopolistically competitive market. A brand name that is well known to the great majority of households is also called a  household name. We will write a custom essay sample on Advertising and Product or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page - Importance  [edit] Awareness, attitudes, and usage (AAU) metrics relate closely to what has been called the Hierarchy of Effects, an assumption that customers progress through sequential stages from lack of awareness, through initial purchase of a product, to brand loyalty. In total, these AAU metrics allow companies to track trends in customer knowledge and attitudes. [2] Brand awareness plays a major role in a consumer’s buying decision process. The knowledge of an acquaintance or friend having used the product in the past or a high recognition of the product through constant advertisements and associations coaxes the person to make his decision in the favour of the brand. The eventual goal of most businesses is to make profits and increase sales. Businesses intend to increase their consumer pool and encourage repeat purchases. Apple is a brilliant example of how there is a very high recognition of the brand logo and high anticipation of a new product being released by the company. An iPod is the first thing that pops into our minds when we think of purchasing an mp3 player. iPod is used as a replaceable noun to describe an mp3 player. Finally, high brand awareness about a product suggests that the brand is easily recognizable and accepted by the market in a way that the brand is differentiated from similar products and other competitors. Brand building also helps in improving brand loyalty. - Types of Brand Awareness  [edit] Aided Awareness- This type of awareness is generated in a consumer. When asked about a product category, if the consumer is aided with a list of company names and he recognizes the company from the given set it is categorized as aided awareness. Top of the mind Awareness- When the name of the company is automatically recollected because the consumer very promptly associates the brand with the product category, it is called a top of the mind awareness of the product. [3] - Methodologies  [edit] Mokhira discussion in industry and practice about the meaning and value of various brand awareness metrics. Recently, an  empirical  study appeared to put this debate to rest by suggesting that all awareness metrics were systematically related, simply reflecting their difficulty, in the same way that certain questions are more difficult in academic exams. [4] Channels of Brand Awareness  [edit] There are many ways to generate brand awareness in the consumers. Listed below are four such channels Advertising  is the activity or profession of producing information for promoting the sale of commercial products or services. 5]  Advertising is used through various media to generate brand awareness within consumers. They can be aired as radio ads, television commercials, internet etc. Guerrilla Marketing  tactics allow every small firm to compete with bigger firms by carving out narrow but profitable niches. These tactics include (1) extreme specialization, (2) aiming every effo rt at favourably impressing the customers, (3) providing service that goes beyond the customers expectations, (4) fast response time, (5) quick turnaround of jobs, and (6) working hours that match the customers requirements. The term Guerrilla Marketing is a registered trademark of author Jay Levinson who popularized it through his several Guerrilla books. [6] It is an out of the ordinary way of marketing a product. Low-cost channels can be utilised to generate a high level of interest in the product and create brand awareness. Utilisation of personal contacts is the most popular way of guerrilla marketing. Product Placement is an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. 6] A formal agreement between the product manufacturer and a media company can be generated through which the media company also receives an economic benefit, usually in the form of a fee. The media company in return will showcase the product through any of the various means they have available to make the brand stand out. Some people, however, consider product placement to be deceptive and une thical. For example, Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage, or Toyota might pay to have one of the characters drive their newest automobile. Through product placement, companies hope that moviegoers will take note of the products used by the characters, and therefore think more strongly about using the products themselves. Social Media is the most contemporary and cost effective way of creating a brand awareness with an online audience. Many companies use social media like facebook, youtube, blogs What is Advertising : The word advertising is derived from the Latin word viz, advertero   ad meaning towards and verto meeting towards and verto meaning. I turn literally specific thing. Simply stated advertising is the art says green. Advertising is a general term for and all forms of publicity, from the cry of the street boy selling newspapers to the most celebrate attention attracts device. The object always is to bring to public notice some articles or service, to create a demand to stimulate buying and in general to bring logethel the man with something to sell and the man who has means or desires to buy. Advertising ha s been defined by different experts. Some of the quoted definition are :   Ã‚  Ã‚  Ã‚   American marketing association has defined advertising as any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor. The medium used are print broad cast and direct. Stanton deserves that Advertising consists of all the activities involved in presenting to a group a non- personal, oral or visual openly, sponsored message regarding a product, service, or idea. This message called an advertisement is disseminated through one or more media and is paid for by the identified sponsor. Advertising is any paid form of non – personal paid of presentation of ideas goods or services by an identified sponsor. Advertising is a non- personal paid message of commercial significance about a product, service or company made to a market by an identified sponsor. In developing an advertising programme, one must always start by identifying the market needs and buyer motives and must make five major decisions commonly referred as 5M (mission, money message, media and measurement) of advertising. Basic Features of Advertising On the basis of various definitions it has certain basic features such as : 1. It is a mass non-personal communication. 2. It is a matter of record. 3. It persuades buyers to purchase the goods advertised. 4. It is a mass paid communication. 5. The communication media is diverse such as print (newspapers and magazines) 6. It is also called printed salesmanship because information is spread by means of the written and printed work and pictures so that people may be induced to act upon it. Functions of Advertising For many firms advertising is the dominant element of the promotional mix – particulars for those manufacturers who produce convenience goods such as detergent, non – prescription drugs, cosmetics, soft drinks and grocery products. Advertising is also used extensively by maters of automobiles, home appliances, etc, to introduce new product and new product features its uses its attributes, pt availability etc. Advertising can also help to convince potential buyers that a firms product or service is superior to competitors product in make in quality, in price etc. t can create brand image and reduce the likelihood of brand switching even when competitors lower their prices or offer some attractive incentives. Advertising is particularly effective in certain other spheres too such as : i)  Ã‚  Ã‚  When consumer awareness of products or service is at a minimum. ii)  Ã‚  When sales are increasing for all terms in an industry. iii)  When a product is new and incorporate s technological advance not strong and. iv)  When primary buying motive exists. It performance the following functions : i)  Ã‚  Ã‚  Promotion of sales ii)  Ã‚  Introduction of new product awareness. iii)  Mass production facilitation v)  Carry out research v)  Ã‚  Education of people. TYPES OF ADVERTISING Broadly speaking, advertising may be classified into two categories viz. , product and institutional advertising. a)Product Advertising The main purpose of such advertising is to inform and stimulate the market about the advertisers products of services and to sell these. Thus type of advertising usually promote specific, trended products in such a manner as to make the brands seam more desirable. It is used by business government organization and private non-business organizations to promote the uses features, images and benefits of their services and products. Product advertising is sub-divided into direct action and indirect action advertising, Direct action product advertising wages the buyer to take action at once, ice he seeks a quick response to the advertisement which may be to order the product by mail, or mailing a coupon, or he may promptly purchase in a retail store in response to prince reduction during clearance sale. Product advertising is sub-divided into direct amp; indirect action advertising amp; product advertising aims at informing persons about what a products is what it does, how it is used and where it can be purchased. On the other hand selective advertising is made to meet the selective demand for a particular brand or type is product. b)Institutional Advertising : It is designed to create a proper attitude towards the sellers to build company image or goodwill rather than to sell specific product or service. Its purpose is to create a frame of mind and to implant feeling favourable to the advertisers company. Its assignment is to make friends for the institution or organization. It is sub-divided into three categories : patronage, public, relations and public service institutional advertising. )  Ã‚  In patronage institutional advertising the manufacturer tells his prospects and customer about himself his policies and lives personnel. The appeals to the patronage motivation of buyers. If successful, he convince buyers that his operation entitles him to the money spent by them. ii)  Public relations institutional advertising is used to create a favourable image of the firm among employees, sto ck-holders or the general public. iii)  Ã‚  Ã‚  Public service institutional advertising wages public support. c)Other Types : The other types are as follows : i)  Ã‚  Consumer advertising i)  Ã‚  Comparative advertising iii)  Reminder advertising iv)  Reinforcement advertising ADVERTISING OBJECTIVES The long term objectives of advertising are broad and general, and concern the contribution   advertising should make to the achievement of overall company objectives. Most companies regard advertisingly main objective as hat of proving support to personal selling and other forms of promotion. But advertising is a highly versatile communications tools and may therefore by used for achieving various short and long term objectives. Among these objectives are the following : 1. To do the entire selling job (as in mail order marketing). 2. To introduce a new product (by building brand awareness among potential buyers). 3. To force middlemen to handle the product (pull strategy). 4. To build brand preference 9by making it more difficult for middleman to sell substitutes). 5. To remind users to buy the product (retentive strategy). 6. To publicize some change in marketing strategy (e. g. , a price change, a new model or an improvement in the product). 7. To provide rationalization (i. e. Socially acceptable excuses). 8. To combat or neutralize competitors advertising. . To improve the moral of dealers and/or sales people (by showing that the company is doing its share of promotion). 10. To acquaint buyers and prospects with the new uses of the product (to extend the PLC). BENEFITS The functions of advertisement, and that purpose its ethics, may be discussion below : 1. It leads to cheaper prices. No advertiser could live in the highly competitive arena of mode rn business if his methods of selling were more costly than those of his rivals. 2. It acquaints the public with the features of the goods and advantages which buyers will enjoy. 3. It increases demand for commodities and this results in increased production. Advertising : a)  Creates and stimulates demand opens and expands the markets; b)  Creates goodwill which loads to an increase in sales volume; c)  Reduces marketing costs, particularly product selling costs. d)  Satisfied consumer demands by placing in the market what he needs. 4. It reduces distribution expenses in as much as it plays the part of thousands of salesman at a home. Information on a mass scale relieves the necessity of expenditure on sales promotion staff, and quicker and wider distribution leads to diminishing of the distribution costs. . It ensures the consumers better quality of goods. A good name is the breath of the life to an advertiser. 6. By paying the way for large scale production and increased industrialization, advertising   contributes its quota to the profit of the companies the prosperity of the shareholder the uplifts of the wage earners and the solution of he unempl oyment problem. 7. It raises the standard of living of the general public by impelling it to use to articles of modern types which may add to his material well being. Modern advertising has made the luxuries of yesterday the necessities of today It is a positive creative force in business. It makes two blades of grass grow in the business world where one grew before. 8. It establishes the goodwill of the concern for the test articles produced by it and in course of time they sell like not cakes consumer search for satisfaction of their needs when they purchase goods what they want from its beauty, superiority, economy, comfort, approval, popularity, power, safety, convenience, sexual gratification and so on. The manufactures therefore tries to improve this goodwill and reputation by knowing the buyer behaviour. To sum up it may be said that advertising aims at committing the producers, educating the consumer, supplementing the salesman converting the producer and the dealer to eliminate the competitor, but above all it is a link between the produce and the consumer. WHY amp; WHEN TO ADVERTISE Advertising as a tool to marketing not only reaches those who buy , but also those whose opinions or authority is counted for example a manufacturer of marble tiles and building boards advertises not only to people who intend to build houses but also to architect and engineers. While the manufacturers of pharmaceuticals products advertise to doctors as well as to the general public. At time it is necessary for a manufacturer or a concern to advertise things which it does not sell but which when sold stimulates the sales of its own product. There are concerns like electric heaters, iron etc. because the use of these increases the demand for their products. Advertising should be used only when it promises to bring good result more economically and efficiently as compared to other means of selling. There are goods for which much time and efforts are required in creating a demand by sending salesman to prospective buyers than by simply advertising them. In the early days of the cash register in America it was sold by specially trained salesman who called on the prospective users and had the difficult task of convincing them that they could no longer carry on with the old methods, and that they urgently needed a cash register. In our country certain publishers have found it less costly to sell their books by sending salesman from house to house among prospective buyers than to advertise them. In these two examples the cost of creating demand would be too high if attempted by advertising alone under such circumstances advertising is used to make the salesman acceptable to the people they call upon to increase the confidence of the public in the house. Naturals when there are good profits competitors will be attracted and they should be kicked out as and when sufficient capital is available by advertising on a large scale. Immediate result may not justify the increased expenditure but it will no doubt secure future sales. DESIGNING ADVERTISING CAMPAIGN : An advertising is an organized series of advertising messages. It has been defined as a planned, co-ordinate series of promotional efforts built around a central theme and designed to reach a specified goals. In other words, it is an orderly planned effort consisting of related but self – contained and independent advertisements. The campaign may appear in one more media . it has single theme or keynote idea and a single objective or goal. Thus, a unified theme of content provides psychological continuity throughout the campaign while visual and oral similarity provide physical continuity. In short run, all campaign want pre-determined psychological reaction in the long run, practically all campaigns have sales goal. The series of advertisements used in the campaign must be integrated with the sales promotional efforts and with the activities of the sales force. Campaign vary in length some may run only for a few days, other for weeks, yet other for a season or the entire year. Usually a range of 3 to 6 months includes many campaigns. Many factors influences campaign length such as competitors advertising media, policies, seasonal falls curves of the product involved, the size of the advertising funds, campaign objectives and the nature of the advertisers marketing programme. OBJECTIVES OF CAMPAIGN The advertising campaign, especially those connected with the consumers aims at achieving these objectives : i)  Ã‚  Ã‚  To announce a new product or improve product. ii)  Ã‚  To hold consumers patronage against intensified campaign use. iii)  To inform consumers about a new product use. iv)  To teach consumers how to use product. )  Ã‚  To promote a contest or a premium offer. vi)  To establish a new trade regional, and vii)  Ã‚  Ã‚  Ã‚  Ã‚  To help solve a coca regional problem. The institutional advertising campaign on the other hand, have these objectives. i)  Ã‚  Ã‚  To create a corporate personality or image. ii)  Ã‚  To build a company prestige. iii)  To keep the company name before the public . iv)  To emphasize company services and facilities. v)  Ã‚  To enable company salesman to see top executive consistently when making sales calls, and vi)  To increase friendliness and goodwill towards the company. Developing the campaign programmes. The advertising campaigns are prepared by the advertising agencies, which work an behalf of their clients who manufacture product or service enterprises, which have services to sell. The word campaign is used because advertising agencies approach their task with a sum Blanca of military fanfare in which one frequently hears words like target audience logistics, zero in and tactics and strategy etc. The account executive co-ordinates the work in a campaign. The creation of an advertising campaign starts with an exploration of consumers habits and psychology in relation to the product. This requires the services of statistical trained in survey techniques and of others trained in social psychology. Statisticians select samples for survey which are done by trained interviewers who visits individuals, included in the sample and ask question to find out about their taste and habits. This enquiry often leads to a change in a familiar product. For instance bathing soap may come in several new colours or cigarette in a new packet or talcum powder in another size. Such interviews are often quite essential to find out the appeal of advertising message for a product that would be most effective with consumers. David Ogilvy describes a consumers survey to find out the most meaningful benefit in which women are interested when they buy a face cream. The largest preference as given to Cleans deep into pores followed in order of importance by prevent dryness, is a complete beauty treatment, recommended by skin doctors makes skin look younger contains estrogenic hormones, pasteurized for purity, prevent skin form aging, smooth our wrinkles ogilvy concludes, form this voting come one of Helena Rubinsteins most successful face creams. We christened it deep cleanser, thus, building the winning form into name of the product. After getting the data the account executive puts together the essential elements of his clients brief, interprets the research findings and draws up what he calls the advertising strategy. STAGE IN ADVERTISING CAMPAIGN Several steps are required to developed an advertising campaign the number of stages and exact order in which they are carried out may vary according to an organisations resources, the nature of its product and the types of audiences to be reached. The major stages/step are : 1. Identifying and analyzing the advertising. 2. Defining advertising objects. 3. Creating the advertising platform. 4. Determining the advertising appropriation. 5. Selection media plan. 6. Creating the advertising message. 7. Evaluating the effectiveness of advertising. 8. Organizing of advertising campaign. 1. Identifying amp; Analyzing the Advertising target : Under this step it is to decided as to whom is the firm trying to reach with   the message. The advertising target is the group of people towards which advertisements are aimed at four this purpose complete information about the market target i. e. the location and geographical location of the people, the distribution of age, income, sex, educational level, and consumers attitudes regarding purchase and use both of the advertising product and competing products is needed with better knowledge of market target, effective advertising campaign can be developed on the other hand, if the advertising target is not properly identified and analyzed the campaign is does likely to be effective. . Determining the advertising objectives : The objectives of advertisement must be specifically and clearly defined in measurable terms such as to communicate specific qualities about a particulars product to gain a certain degree of penetration in a definite audience of a given size during a given period of time, increase sales by a certain percentage or increase the firms market shares.   Ã‚  Ã‚  Ã‚  The goals of advertising may be to : i)  Ã‚  Ã‚  Create a favourable company image by acquainting the public with the services offered available to the employees and its achievements. i)  Ã‚  Create consumers or distributor awareness by encouraging requests providing information about the types of products sold; providing information about the benefits to be gained from use of the companys products or services; and indicating how product (or services) can be used; iii)  Encourage immediate sales by encouraging potential purchasers through special sales contests, getting recommendation of professional people about companys products etc. iv)  Ã‚  It secures action by the reader through associating ideas, repetition of the same name in different contexts, immediate action appeal. . Creating the Advertising platform : An advertising platform consists of the basic issues or selling points that an advertiser wishes to include in the advertising campaign. A single adve rtisement in an advertising campaign may contain one or more issues in the platform. A motorcycle producers advertising platform should contain issues which are of importance to consumers filling and such issues also be those which the competitive product do not posses. 4. Determining the Advertising Appropriation: The advertising appropriation is the total amount of money which   marketer allocates. For advertising for a specific time period. Determining the campaign budget involves estimating now much it will cost to achieve the campaigns objectives. If the campaign objectives are profit relating and stated quantitatively, then the amount of the campaign budget is determined by estimating the proposed campaigns effectiveness in attaining them. If campaigns object is to build a particular type of company image, then there is little basis for predicting either the campaigns effectiveness or determining the budget required. 5. Selecting the Media : Media selection is an important since it costs time space and money various factors influence this selection, the most fundamental being the nature of the target market segment, the type of the product and the cost involved. The distinctive characteristics of various media are also important. Therefore management should focus its attention on media compatibility with advertising objectives. | Media| Form| 1. | Press Advertising or Print|   | i)| Newspapers| City, Small town, Sundays, Daily, weekly, Fortnightly, quarterlies, financial and annuals, English, vernacular or regional languages. ii)| Magazines| General or special, illustrated or otherwise, English, Hindi, Regional language. | iii)| Trade amp; Technical Journals, Industrial year books, commercial, directories, telephone,   Directories, references books amp; annuals. | Circulated all over the country and among the industrialist and business magnates. | 2. | Direct Mail| Circulars, catalogues, leaflets, brochures, booklets , folders, colanders, blotters, diaries amp; other printed material. | 3. | Outdoor or Traffic| Poster and bills on walls, railways stations platforms outside public buildings trains, buses. 4. | Broadcast or radio and T. V. | Spot, Sectional or national trade cost| 5. | Publicity| Movie Slides and films non theatrical and documentary films metal plates and signs attaches to trees. | 6. | House to house| Sampling , couponing, free gifts, novelties, demonst-rations. | 7. | Dealer aids| Counter and widows display   demonstration given by retailer or the advertises goods. | 8. | Internet| Today, Internet is a big spot for advertising. | So these are the media of the advertising campaign of the selecting of the media. 6. Creating the Advertising Messages : This is an important stage of advertising campaign. The contents of the message has to be very carefully drafted in the advertisement. Characteristics of person in the advertising target influence the message content and form. An advertisers must use words, symbols and illustration that are meaningful, familiar and attractive to those persons. The type of media also influence the content and form of the message. 7. Evaluating the Effectiveness of Advertising : The effectiveness of advertising is measured for a variety of reasons : a)  Ã‚  To determine whether a campaign   accomplished its advertising objects. )  Ã‚  Ã‚  Ã‚  Ã‚  To evaluate the relative effectiveness of several advertisements to ascertain which copy, illustrations or layout is   best. c)  Ã‚  To determine the strengths and weaknesses of various media and media plans. In other words, measuring advertising effectiveness is needed to determine whether proposed advertisement should be used and if they will be no w they might be improved; and whether going campaign should be stopped, continued or changed. In accomplishing these purposes, pretests and post test are conducted. The former tests before exposing target consumers to advertisements and the letter after consumers have been exposed to advertisements and the letter after consumers have been exposed to advertisements. For an effective advertising programme, the advertising manager requires a basic understanding of the medium that is going to carry it. For effectively using advertising the management must test advertising to know which of the advertisement to know which of the advertisement have proved profitable and why as compared to others. - Customer satisfaction From Wikipedia, the free encyclopedia Customer satisfaction, a term frequently used in  marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. [1]  In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. 1] It is seen as a key performance indicator within business and is often part of a  Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. [2] Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. . . These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective. [1] Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction. In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying. For this reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget motel—even though its facilities and service would be deemed superior in absolute terms. [1] The importance of customer satisfaction diminishes when a firm has increased  bargaining power. For example,  cell phone  plan providers, such as  ATamp;T  and  Verizon, participate in an industry that is an  oligopoly, where only a few suppliers of a certain product or service exist. As such, many cell phone plan contracts have a lot of  fine print  with provisions that they would never get away if there were, say, a hundred cell phone plan providers, because customer satisfaction would be way too low, and customers would easily have the option of leaving for a better contract offer. There is a substantial body of empirical literature that establishes the benefits of customer satisfaction for firms. You can check out the retails shops using this link http://www. sony. co. in/section/retailshops Here is what I found RAJEEV ELETRONICS P. S. 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Berlin Olympic Stadium essays

Berlin Olympic Stadium essays The Olympic Stadium was made in 1933 on Hitlers orders. Hitler wanted to impress the whole world and when in 1936 the Olympic Games came to Berlin, a new stadium was built. The Nazis abused the Games with lots of propaganda. The Olympic Stadium die Ausstellung shows the construction of the stadium and follows it until nowadays. It even shows projections and models for the future. With the support of the Emperor Wilhelm II, the first plans for the constructions of a German Stadium appeared in 1907. The official opening took place in 1913 as part of the celebration to mark Emperor Wilhelm II's jubilee. The stadium, with a capacity of 30.000 spectators, was intended to encourage the people in sporting activities and to promote the construction of further sports facilities. The architect Otto March (1845-1913) built it on the site of the Grunenwald Racecourse and it was named the Grunewald Stadium. Inside the Stadium March built a cycling track around the outside of the cinder track and placed a swimming pool on the north part. In 1925, the Imperial Committee for Physical Exercise considered the idea of modernising the German Stadium. A lot of improvements were made: the spectator capacity was increased from 30.000 to 80.000 and the sanitary facilities and changing room area were also extended considerably. When in 1931 Berlin was chosen to host the Summer Olympic Games of 1936, Werner March was commissioned to plan the redevelopment of the Stadium for the Games. His first designs showed a modern construction of reinforced concrete, which was, however, rejected by Adolf Hitler. It is said that because of this disagreement Hitler threatened to cancel the Olympic Games. Albert Speer, Hitler's favourite architect, would have designed the cladding overnight and thus saved the Games. Which Olympic Games The 11th Summer-Games ...

Sovereignty is much spoken of in international relation but it is an Essay

Sovereignty is much spoken of in international relation but it is an increasingly meaningless concept in reality.do you agree discuss - Essay Example This uncertainty appears from at least two reasons, These two issues raise interrogations about the fixity of the concept of sovereignty often implicit by international relations intellectuals. A more classy view of sovereignty now visualize states and no state actors as affianced in a continual process of renegotiating the nature of sovereignty. de facto sovereignty is the ability in fact to do so (which becomes of special concern upon the failure of the usual expectation that de jure and de facto sovereignty exist at the place and time of concern, and rest in the same organization). Foreign governments recognize the sovereignty of a state over a territory, or refuse to do so." Externally, sovereignty can be considered as the "entry ticket" into the society of states. Recognition on the part of other states helps to ensure territorial integrity and reliability and is the reception into participating in diplomacy and international organizations on an equal grip with other states. To have sovereignty, a state must have an enduring population, it must have a distinct territory, it must have a supervision, and it must have the capacity to enter into political relations. No other unit could be regarded as a sovereign state, whatever its actual power. Yet, this definition is progressively more meaningless. As t As the concept of state sovereignty weakens in relevance, so notions of ethnic sovereignty have full-fledged. Yet, sovereign states have adhered stubbornly to their rights, rights which have become more valuable as they become rarer. The notions of sovereignty are not easily clear or elucidated. To a large degree this is because they are chiefly political concepts, rather than simply legal doctrine. With the growth in the international agreements, accords, rules and codes, national autonomy is becoming less relevant. This inclination is becoming more obvious in the modern viable settings, and especially the internet Now a days self-rule-self rule, self-generation and total independence from outside sources which we call sovereignity is meaningless in reality. . Without this quality in its genuine form, no one either the nation or individual has been able to achieve the happiness, health and peace which they are looking for. Generally a factual, cognizant state of sovereignty is absolutely grave for authentic, lasting satisfaction during the Earth experience. If we are not completely obvious as to the nature of this state, it's not astonishing. In premeditated harmony with

Bakans five propositions for exploring World Music Essay

Bakans five propositions for exploring World Music - Essay Example There is a big similarity in the way the quality of music and the quality of sound are always judged. Just like sound, music can also be pleasant or unpleasant depending on the audience. Sound is usually a result of vibration of an object, for instance, a guitar string being plucked. After the sound is produced, its transition usually takes place through a medium, which is in most cases the air. It is in the human ears that the sound causes a vibration of the eardrum leading to the creation of impulses which are then transmitted to the brain. It is in the brain that the sound is judged as pleasant or unpleasant. The same process will take place for music only that in judging of quality of music the brain will us other content values such as rhyme and lyrical content (Graham 186). To prove just how much sound is important, it will be good to look at those factors that are always used to determine whether a song is of good quality or not. One of these factors is pitch. The pitch of sound refers to whether a sound is heard to be low or high. The difference in the pitch of sound is always brought about by the difference in the frequency of vibration of the object producing the sound. Fast vibrations usually produce higher pitches while the slow ones produce lower pitches. Pitch is always measured in cycle in each second. In terms of music, tone is the term normally used to refer the definite pitch. Tones usually have specific frequency. Tones have regular vibrations and always get to the ear at equal intervals. When tones have different pitches they usually end up having different sounds. This nature of sound makes it and the importance of music in general. With the knowledge of the difference between the highest and the lowest tones of sound, also called rage, musicians can also manipulate the outcome of the music. This implies that knowledge of pitch as a property of sound is very important if at all the musicians have to

Strategies to Maximise Profits in the First Year

Strategies to Maximise Profits in the First Year How will the company maximize its profits (or minimize losses) its first year, while it is a monopoly firm? Give concrete examples by referring to the cottages, restaurant and ferry. What advantages does it have in its first year and how can it maximize profits? What are the risks associated with this strategy? In the first year the firm would be a monopoly firm as there is no existing firm in the market dealing with the vacation destination on Partridge Island. It provides rent services for cottages, restaurants and ferry. Being a monopoly firm it has two choices available first one is to decide how much quantity is to be sold and the other one is the decision about the price to be charged. An important thing is that a monopolist can either decide quantity to be sold or the price to be charged, but not both the price and quantity simultaneously. If this firm take a decision about price then the quantity sold will be decided by the market. If given firm decides about the quantity to be sold then the price will be decided the market forces. In order to maximize profits or minimize losses the firm will produce at a level at which its marginal costs are equal to its marginal revenues. Level of output is determined by the intersection of these two curves. To take decision about the prices and q uantities monopolist will have to use the data on market demand and prices, and will supplement this data with the costs faced by monopolist. This firm will charge a price which is far higher than the marginal economic costs as there is no danger of losing customers. The firm is price maker in this case and has a complete control over prices as being a single provider of cottages, restaurants and ferry on Partridge Island. There is no perfect substitute available in the market therefore the firm will try a charge a maximum possible price. In order to maximize the total profits the firm will have to carefully analyse the demand structure for cottages, restaurants and ferry, separately. Maximum rent will be charged for a service that has most in elastic demand. In elastic demand ensures that consumer will go to avail the services of this firm even at high prices. On the other hand comparatively low rent will be charged for a service having more elastic demand. In this way among the three departments of cottages, restaurants and ferry, the rent will be determined by the firm keeping in view the motive of profit maximization. As far as the determination of rent is considered costs play very important role. It is possible to decrease the rent in the department which is having favorable cost structure as compared to the other departments of the firm. It is often observed that a monopoly firm usually earns ab normal profits both in the long run and short run but is also possible for a monopolist firm to experience losses. In case of losses firm will try to minimize the costs being faced by doing so the difference between revenue and costs will be decreased and thus the losses. The following year, a new business enters the market and provides cottages, restaurant and ferry. What strategies will you recommend so your client continues to maximize its profits now that it is in a oligopoly? What are the risks associated with these strategies In the following year when a new business enter the market, it will lead to completely change the market structure from monopoly to oligopoly, as there are two firms now competing with each other. In such circumstances there are two possibilities for these competing firms. First one is that these two firms will keep competing with each other by indulging themselves into price and non-price competitions. The other possibility is that they will come at an agreement and will form a cartel. The cartel will serve to increase the profits for both the firms. This is due to the fact that if they keep competing then they will have to lower down the prices which will in turn reduce profits of both and they will come at a level at which profit is quite lower than the monopoly profits. On the other hand if they form a cartel then they will be able to enjoy the monopoly powers. These two firms will have complete control over the price and quantity and will be able to charge a higher price as now there is no substitute available for the services provided by this cartel. Cartel is referred to a formal and explicit agreement between two or more competing firms which is aimed to generate the monopoly powers for the firms in order to raise the levels of profit. In this case the two firms dealing with the business of restaurants, cottages and ferry will agree to fix the rents marketing or production. Formation of cartel depends upon the nature of market and here the nature of market i.e. oligopoly is perfect to enjoy the benefits associated with cartels. The members of cartel reach an agreement and then act together as being a single seller, with mutual consensus, in order to have an influence on the prices of goods and services. They control these prices by acquiring a control over production and marketing. The two members will have to agree upon certain factors like share in industry’s provision of services, market shares and fixation of prices. They come at an agreement after having completed detailed negotiations on terms and conditions of the important matters. In this case it is also an important consideration to decide about allocation of territories, customer’s allocation, formation of common sales agencies bid rigging and division of profits among these two firms. Their joint aim will be increase of profitability by reducing the competition in the market. If these two firms remain successful in acquiring government shield regarding the formation of cartel then this cartel will be known as public cartel and the enforcement of cartel agreement will be ensured by the state. On the other hand if they just try to focus on the benefits of the two firms who constitute it then it will be recognized as private cartel. As compared to private cartel it will be more beneficial for the society as a whole that these two firms form a public cartel, due to the fact that in case of public cartel the benefits are passed to the respective society as a whole. It is observed that competition laws are always found to oppose the formation of cartel the refore these two firms will have to keep in mind the rules and regulation associated with the formation of cartels in the country so that they may ensure their long run existence in the market. However, it is always very difficult for law implementation agencies to prove the existence of cartel in any market. To avoid the disclosure of involving in cartel making and resulting negative consequences often firms do not paper the hidden agreements existing among them. These firms will try to regulate supply with an aim to regulate the prices being charged for the services provided by two. Three years later there are 20 companies providing cottage rental, restaurant and ferry services to Partridge Island. What strategies would you recommend to your client to maximize profits now that it operates under monopolistic competition? Now there are twenty companies in the market meaning that now the nature of competition is similar to that of monopolistic competition where there is a reasonable number of firms in the market competing with each other. In order to maintain the position of the individual firm in a market and to ensure the survival firms compete on the basis of product differentiation. No firm can survive in the industry if it ignores the strategy of product differentiation. Product differentiation means that firms try to generate differences in their products or services to make their products attractive as compared to those of rivals. The purpose is to acquire the attraction of buyer in order to increase the demand for the products offered and resultantly to increase the profits. The profit maximization will occur at the same point as it is in monopoly i.e. a point at which Marginal Revenue is equal to marginal costs. Firm will produce output and charge the price corresponding to the intersection of marginal revenue and marginal cost. As far as the strategies to maximize profits are concerned the main strategy which must be followed by the firm is to create differentiation in the services offered by this firm. They will have to discover different ways to make their services alike, it will ensure the rise in the competitive advantage associated with the services offered. These differences in the services may be of real nature or that of an imaginary one. Real differences involve an actual services. These differences which should be created by the firm in order to maximize the profits may also be of imaginary nature for example simply changing the style of services provided. In this case there will be no real difference in the services but by changing the prese ntation style, customers will get attracted to the services of this particular firm and will prefer this firm among other twenty firms operating in the same industry. It is considered to be very important in the field of business dealing with cottages, restaurants and ferry to maintain a unique position in the market especially when there are many firms competing. In this industry the importance of services provided is like that of lifeblood in the human body. Therefore, it can be suggested that this firm will have to improve the standards of services, including that of staff and related to the comfort of customers. Customers comfort should be of primary importance for the firm and to do so they can do many different things. For restaurants and cottages they should improve the living conditions including furniture and food provided to the customers. As far as the case of Ferry is concerned user friendly services will have to be provided and to do so they should relax the terms and c ondition elated to the transport of goods and they may also maintain their position in the market by offering relatively low prices as compared to those offered by competitors. The strategy to reduce prices will have a positive impact to increase the preference for this firm among customers. Ten years later we find hundreds of companies providing the same services. What strategies would you recommend to your client to maximize its profits in a perfectly competitive market? If your client was losing money, when would you recommend it shut down its activities and when should it leave the industry altogether. Ten years later when there are hundreds of new companies in the market the monopoly power faced by the firm will totally abolish. The firm will have no control over the price charged from the customers. The main reason behind this is that now there is large number of firms offering almost the same services, so of this firm tries to charge a higher price it will lose its customer a they has a large choice available in the form of service providers of cottages, restaurants and ferry. The firm will become a price taker one and will have a choice to take only one decision that is of quantity to be sold. The market structure now resembles that of perfect competition, with large number of buyers and sellers, free entry and exit and having almost perfect substitutes available. In this case the firm cannot charge high prices for any of cottages, restaurants and ferry as there are large number of firms offering almost similar services so the rise in price will contribute to shift the customer s to any other service provider, hence contributing to decrease the venues of client firm. In a perfectly competitive market it becomes difficult to generate abnormal profits in a long run. However there is a possibility that firm enjoys abnormal profits in short run which will encourage the entrance of new firms in the industry and this mechanism will lead to decrease the abnormal profits enjoyed by the firms. In order to maintain a profit maximizing level the strategy followed by the firm should be based on the production of output or provision of services, at the minimum level of average cost curve. In other words firm should produce at a level which is optimal for it and at which the costs faced by the firm are minimized. The strategy to produce at optimal level will lead to generate at least normal profits for the firm in long run and it may earn heavy profits in short run. In a perfectly competitive market firm should never try to compete on the basis of prices as it would prove to be a useless strategy. As far as the general rules of profit maximization are concerne d the profits are maximized at a point where the Marginal cost curve intersects the marginal revenue curve. In addition to this the slope of MC is more than the slope of MR. Here is perfectly competitive market the Marginal Revenue (MR), Average Revenue (AR) and price (P) curves are the same. These curves are represented by the straight line which is horizontal to the X-axis showing that the firm has no control over the price of its product or service. The optimal output is not just determined by the cost information instead the knowledge of cost and demand conditions enables the firm to determine the optimal level of output which maximizes its profitability. The demand curve can be obtained by plotting sales revenue at different levels of output. The optimal output of the firm is sensitive to the price and costs associated with it, resultantly whenever the cost conditions or the prices of services in the restaurants, cottages and ferry market change, then the optimal output of this particular firm will also be changed. As here exist intense rivalry among the business of restaurants, cottages and ferry, so the firm should try to introduce new products, improve the quality of existing products and make more advertising expenditures. It is also extremely important to timely respond the strategies of competitors in the market. How can changes to the labour market be linked to changes in income distribution? What could be driving income disparities between high-income earners and low-income earners (in Canada or elsewhere)? What could be the negative impacts of these disparities? Are these short term differentials or equilibrium differentials? What policies could government put in place to improve income opportunities for low-income earners? Due to the wage restraints all over the world, people on higher end enjoy most of the benefits of economic gains leaving majority of the people deprived of the advantages associated with production processes. The status and position of migrants, women and minorities is miserable in the income distributions of most of the countries. The major contributor to promote income disparities and inequalities all over the world is decreased powers of labor unions. These unions remain unable to secure a reasonable rate of wages due to weak bargaining power associated with them. A gradual and long term decline in labor union memberships has also been observed in the past and the trend still continues. There is also negative impact of Right to Work Laws on the equal distribution of resources in an economy. These laws on the one hand benefits in achieving social welfare and on the other have adverse impacts on the income distribution, while promoting the situation of inequality in the country. Mor eover, in case of Canada the premiums set by labor unions are also quite low to ensure the well being of low income and middle income classes. The gap between rich and poor as represented by the income inequality is widening these days in Canada and the income inequality is far higher than the level at which it was thirty years ago. The inequality in favor of rich is posing serious threats to the economy as it is contributing to increase the level of aggregate demand, hence promoting highly rising inflation in the country. Poor is suffering a lot and resources available to this class for the purpose of education or for investment in business are very few. This is the major reason that poor remain trapped into the vicious circle of poverty and rich get richer day by day. Moreover, another impact of income inequality is that it leads to generate increased probability of financial distress for the economy which may serve to hinder the progress in long run. Due to distress in the society caused by income inequality, the crime rates also increase e.g. it is often observed that poor section of society indulge itself into criminal activities like murders, in order to create money for themselves and their children, so that they may the basic needs of daily life. As far as the general welfare of society is concerned income equality makes it impossible to provide similar facilities to different sections of society. Among these the most important consequence of in equality is reduced availability of health facilities which results in lower life expectancy especially for the case of poor, who has limited resources to obtain proper food and health facilities. These differentials existing between different sections of society may prove to be if long run nature if not controlled with proper policies of private and public sector. In case of Canada the differences are persistent in nature, therefore, it can be concluded that these differences between rich and poor are of long term nature in Canada. In order to deal with the income inequalities government can adopt fiscal policy changes like that of tax policy change. The measures to adopt progressive taxation can prove to be very helpful. Another way regarding tax policy is to tax the non-parents in Canada as no –parents have larger median incomes as compared to the parents. Moreover, the responsibilities of parents are larger than the non-parents and it is very beneficial to provide them an ease in the form of tax break. Tax rate should be higher on the incomes of producers as the producers comprise that section of society which is comparatively wealthier. Government can also provide ease to the poor section to get them out of the poverty trap, in the form of subsidies on the products used by poor. In addition different allowances and benefits should be designed by the government of Canada to facilitate poor so that the disparities can be removed and income distribution may get equal for all the sections of society.

Illusion versus Reality in Miss Brill Essay -- Katherine Mansfield Mis

Illusion versus Reality in Miss Brill  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      Is it really "okay" to talk to yourself as long as you don't talk back? Well, what if your fur piece talks back? In Katherine Mansfield's short story, "Miss Brill," it is a quickly established fact that Miss Brill has an odd relationship with her fur necklet (440). But it is the author's descriptive use of symbolism that provides a deeper understanding of Miss Brill's personality. Katherine Mansfield creates the woman in the ermine toque (441) in similarity to Miss Brill to reveal Miss Brill's identity in connection with her own fur piece and invite comparison, which further illustrates Miss Brill's perception of reality.    Introduced in the story as simply "an ermine toque" (441), Ms. Mansfield establishes the woman wearing this fur hat as a symbol that assists in defining the relationship of one-ness Miss Brill has with her own fur. Through Miss Brill's description of the woman in the ermine toque, it is clear that Miss Brill perceives the woman in connection with the fur she wears (441-442). Miss Brill compares the woman's coloring to the color of her fur by pointing out that everything, her hair, her face, even her eyes, [is] the same colour as the shabby ermine"(441). Miss Brill goes on to describe the woman's hand as being "a tiny yellowish paw" (441). And when the woman exits Miss Brill's attention, she does not walk away as a human would, but she "patters away" as a small animal might (442). Miss Brill's inability to differentiate clearly between the woman and the ermine toque she wears reinforces Miss Brill's identity in connection with her own fur. Mansfield employs this description as a techn ique to suggest the need to interpret Miss Brill from the descri... ...nly a secondary symbol, it assists in enriching our understanding of Miss Brill's peculiarities while pointing out primary symbols, like her own fur necklet. How Mansfield employs the "ermine toque" to foretell the plot of the larger story demonstrates a difference between those who interact and constructively deal with conflict and those who run away, refusing to accept the realities of life. Miss Brill, who does not interact with life, chooses to interact with her fur which, though genuine, is not alive. Instead, she chooses an imitation for her own life by "sitting in other people's lives" (440) which, though reality, cannot remain her reality.    Works Cited Mansfield, Katherine.   "Miss Brill."   Introduction to Literature: Reading,   Analyzing, and Writing. 2nd ed.   Ed. Dorothy U. Seyler and Richard   A. Wilan. Englewood Cliffs: Prentice, 1990.   440-43.

Leaders Who Changed Society Essay

All around the world, leaders and philosophers have changed nations and regions with their ideas and beliefs. Two of these people were John Locke and Mohandas Gandhi. John Locke believed the every person had natural rights, which were the right to life, liberty, and property and these rights could never be taken away. Mohandas Gandhi believed that violence was no the answer to problems, but peaceful protesting was, and so he was able to bring independence to India. Heir beliefs have changed societies for the better. John Locke was born on August 29, 1632 in Wrington, Somerset, England. He was an English philosopher who unlike other philosophers had a more positive view of human nature. He believed that all humans have the potential to do good in society. One belief that Locke had that has shaped society was his belief of natural rights. He believed that all humans are born free and equal, with three natural rights, the right to live, liberty, and the right to own property. This belief has shaped the governments everywhere. Societies with a democracy follow these laws and they are given to every individual and it can’t be taken way. Places like the United States follows natural rights and it is given to everyone. Another person whose ideas changed society was Mohandas Gandhi. He was born on October 2, 1869. He was a political and spiritual leader during the movement for India’s independence. He believed in non-violence and believed that every person was equal, regardless of race, ethnicity, or background and they should all be treated the same way. Before coming to India to protest against British rule, he was a lawyer in South Africa. When he returned to India in 1914, he protested British rule. Gandhi didn’t use brute force, but peaceful protests against the British. He got arrested many times for this. One of his most famous acts of defiance was the Salt March on March 12, 1930. Gandhi and the oppressed stopped buying British goods. One of these goods was salt. What they did was go to the ocean and get their own salt to defy the British. The British violently reacted and attacked them. This caused outrage all over the world and British goods were neglected by everyone. This forced the British to give India their independence. These two people have changed societies with their beliefs. John Locke’s belief of natural rights shaped governments. Mohandas Gandhi’s belief of non-violence led to the independence of India. They both helped change society for the better.

The Problem Of Prostitution Of India Essay - 1771 Words

Irrespective of the socio economic background, it is a fact that young girls are at a higher risk of being sexually exploited than boys. The situation of girl child in Indian is very deprived. One of the problems, in society related to girl child is prostitution. There are estimated to be over 9 lakhs sex workers in India and 30 percent are believed to be children. Recent reports estimate that the number of children involved in prostitution is increasing at 8 to 10 percent per year. Most of the prostitutes are below the age of 20 years. The problem of prostitution in India is more complicated than any other country because sexual exploitation of children has deep rooted in Indian traditional practices, beliefs and gender discrimination. Some practices e.g. practice of Devdasi which is socially acceptable. Through this practice young girls are given to god. Some more to worsen the situation are child marriage, poverty and so forth. This paper mainly deals with the problem of prostitution in Indian with the perspective of human rights. It will be analytical study based on secondary data with the special references. This paper will mainly analyzed the situation in broader perspective and conclude with the suggestive actions. RESEARCH METHODOLOGY This paper is mainly a descriptive analytical study based on secondary data. This paper, mainly focused towards understanding the current situation of child prostitution and violation of human rights. MEANING OF CHILD PROSTITUTIONShow MoreRelatedWomen Of A Modern Indian Sex Worker1339 Words   |  6 Pagesrocket scientist and a model. Sadly, sometimes she is also a prostitute. Exploitation of women for sex has been an ancient practice that is still prevalent in present time. Modern prostitution is a growing problem with its roots planted deep in the past. Ancient Athens was not an exception when it came to prostitution, with both men and women being targeted. 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